UpSwell Acquires Dental Marketing

Clearview Capital Launches UpSwell by Combining Mudlick Mail and Muscle Up Marketing

March 4, 2020

Marketing & Advertising

Clearview Capital has launched UpSwell, a full-service, data-driven marketing agency formed by combining two specialty marketing firms Clearview previously acquired — Mudlick Mail and Muscle Up Marketing. The new agency, headquartered in Marietta, Georgia, expands Clearview's marketing capabilities across direct mail, digital channels and enhanced AI-powered analytics to serve local- and franchise-based small and mid-sized businesses.

UpSwell (Clearview Capital Portfolio Company) Acquires Taradel

February 21, 2025

Marketing & Advertising

UpSwell, a portfolio company of Clearview Capital, has acquired Taradel, a Glen Allen, Virginia–based leader in Every Door Direct Mail (EDDM) and self-service digital marketing. The acquisition, finalized December 24, 2024, expands UpSwell's self-service ecommerce capabilities and adds Taradel's strategic partnerships with USPS, Canada Post and major U.S. retailers to better serve SMBs and franchise customers.

Sun Print Solutions Acquires Plumb Marketing

March 21, 2024

Manufacturing

Sun Print Solutions of Salt Lake City, Utah has acquired Plumb Marketing, a Denver-based direct mail and commercial printing company. The transaction, arranged by Graphic Arts Advisors, will expand Sun Print Solutions' geographic footprint and capacity — including enhanced political print and mail capabilities — while Plumb Marketing's owners (the Epps) will remain engaged during the transition.

Graphic Village Acquires Dayton-Based DMS ink (formerly Dayton Mailing Services)

May 15, 2020

Marketing & Advertising

Graphic Village has acquired DMS ink (formerly Dayton Mailing Services), a Yellow Springs-based provider of personalized digital-mailing, marketing automation, and fulfillment services. The DMS ink team and operations will continue at the Yellow Springs facility under the Graphic Village name; former owner Christine Soward will remain as VP of Business Development for mailing services.

Smile Brands Acquires Midwest Dental

December 2, 2020

Healthcare Services

Smile Brands Inc., a portfolio company of Gryphon Investors, completed the acquisition of Midwest Dental, a Dental Support Organization with over 230 offices headquartered in Mondovi, Wisconsin. The combination creates one of the largest DSOs in the U.S., representing approximately 650 offices and over 8,000 employees across 30 states; terms were not disclosed.

Broadtree Partners Acquires Undisclosed Healthcare Marketing Firm

March 31, 2021

Marketing & Advertising

Broadtree Partners acquired an undisclosed full-service B2B healthcare marketing firm that provides strategic planning, digital and traditional marketing and outsourced marketing department solutions. The deal—Broadtree’s 11th acquisition—was led by General Partners Brad Batten and David Slenzak with FrontRidge Advisors partner Wood Britton advising on closing.