Nexstar Broadcasting Acquires Yashi

February 2, 2015

Nexstar Broadcasting Group acquired 100% of Yashi, Inc., a location-focused online video demand-side platform, for $33.0 million in an accretive transaction announced February 2015. The purchase expands and diversifies Nexstar's digital media and programmatic video advertising capabilities, combining Yashi's targeting technology with Nexstar's local sales footprint.

Buyers
Nexstar Broadcasting Group, Inc.
Targets
Yashi, Inc.
Location
New Jersey, United States
Transaction Type
Buyout

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