PatientNow Acquires Recura AI Growth Engine
October 31, 2025
PatientNow has acquired Recura, an AI-powered growth engine that automates lead response, booking, and retention for aesthetic and elective medical practices. The acquisition will integrate Recura's conversational AI and booking automation into PatientNow's practice management platform to drive appointment conversion and revenue growth while Recura continues to operate standalone for non-PatientNow customers.
- Buyers
- PatientNow
- Targets
- Recura
- Industry
- AI & Machine Learning
- Location
- Michigan, United States
- Transaction Type
- Buyout
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