Penske Media Corp Acquires Vox Media Brands, Forming PMX
June 18, 2026
Penske Media Corp. (PMC) acquired the Vox Media portfolio of digital brands, including Eater, The Verge, SB Nation, PopSugar, The Dodo, Punch and Thrillist. PMC created a subsidiary, PMX, to house and expand its publishing portfolio, with Vox brands operating autonomously under PMX.
- Buyers
- Penske Media Corp. (PMC)
- Targets
- Vox Media portfolio (including Eater, The Verge, SB Nation, PopSugar, The Dodo, Punch, Thrillist), Concert (Vox Media premium ad marketplace), Forte (first-party data platform)
- Sellers
- Vox Media (implied)
- Industry
- Media & Entertainment
- Location
- United States
- Transaction Type
- Buyout
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