People.ai Acquires Hero Research
May 11, 2021
People.ai has acquired Hero Research, a Salesforce-focused sales productivity app, and launched a new embedded Salesforce experience that brings People.ai insights natively into Salesforce. The acquisition lets People.ai deliver a Chrome-based, Google-Sheets-like interface and in-Salesforce tools (relationship maps, deal scorecards, playbooks) to boost rep productivity and Salesforce adoption.
- Buyers
- People.ai
- Targets
- Hero Research
- Industry
- Software
- Location
- United States
- Transaction Type
- Buyout
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