Peoples Choice Warranty Acquired by SAF Group and Vertical Capital Partners-Led Investor Group
March 17, 2026
Peoples Choice Warranty (PCW), a Canadian provider of extended warranty and vehicle protection products, was acquired by an investor group led by SAF Group and Vertical Capital Partners. The deal provides PCW with fresh capital and positions it for its next phase of growth in Canada’s automotive warranty market, supported by refreshed leadership and governance.
- Buyers
- SAF Group, Vertical Capital Partners
- Targets
- Peoples Choice Warranty (PCW)
- Industry
- Insurance
- Location
- Ontario, Canada
- Transaction Type
- Buyout
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