Phenom Acquires Be Applied
February 10, 2026
Phenom has acquired Be Applied (Applied), an AI-driven cognitive assessment platform, to integrate evidence-based skills and cognitive testing into its applied-AI HR platform. The deal aims to accelerate enterprise-scale skills-first hiring by embedding adaptive, validated assessments into Phenom's talent acquisition and employee development workflows.
- Buyers
- Phenom
- Targets
- Be Applied
- Industry
- AI & Machine Learning
- Location
- United Kingdom
- Transaction Type
- Buyout
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