Pinterest to Acquire tvScientific

Pinterest Acquires THE YES

June 10, 2022

Cloud & SaaS

Pinterest has signed a definitive agreement to acquire THE YES, an AI-powered shopping platform for fashion that personalizes a feed based on users’ brand, style, and size inputs. The transaction was later completed, and Pinterest plans to sunset THE YES’s app and website while focusing on technology integration.

Innovid Acquires TVSquared

February 7, 2022

Marketing & Advertising

Innovid (NYSE: CTV) agreed to acquire UK-based TVSquared in a cash-and-stock transaction valued at approximately $160 million (about $100 million cash plus stock consideration). The acquisition adds TVSquared’s converged TV measurement and attribution capabilities to Innovid’s ad-serving and CTV measurement platform, expanding Innovid’s cross-platform, currency-grade measurement offering.

TargetVideo Acquires Brid.TV

July 17, 2023

Media & Entertainment

Munich-based video publisher and adtech firm TargetVideo has acquired Brid.TV, a video technology and monetization platform. The deal combines TargetVideo’s publisher network and content capabilities with Brid.TV’s player and adtech platform to expand programmatic advertising options and accelerate product development across international markets.

Outbrain Acquires Teads for $1 Billion

August 1, 2024

Marketing & Advertising

Outbrain agreed to acquire Teads, a global omnichannel video platform, in a $1 billion transaction. The combination is intended to create an end-to-end, full-funnel advertising solution across the open internet and connected TV, unifying Outbrain’s performance/AI technology with Teads’ video and branding capabilities.

iSpot Acquires TV Ad Measurement Firm 605

September 13, 2023

Marketing & Advertising

Seattle-based TV ad measurement company iSpot (iSpot.tv) has acquired New York-based 605, a TV advertisement measurement and attribution dataset business. The deal brings all 85 605 employees into iSpot, expands iSpot's smart TV and set-top box data footprint, and strengthens its competitive positioning against Nielsen.

Seedtag Acquires Beachfront to Strengthen CTV Contextual Advertising

June 3, 2024

Marketing & Advertising

Seedtag, the global contextual advertising company, has acquired Beachfront, a sell-side ad platform for connected TV (CTV) and streaming. The acquisition integrates Beachfront’s premium CTV inventory and technology into Seedtag’s contextual advertising stack to expand CTV capabilities, signals and publisher partnerships.