Shamrock Capital Acquires Penta Group

August 7, 2025

Los Angeles-based Shamrock Capital has acquired Penta Group from Falfurrias Management Partners to accelerate Penta's growth and invest in its proprietary data, analytics and AI capabilities. Penta, a Washington, D.C.-headquartered stakeholder communications and reputation intelligence firm serving Fortune 500 clients, will expand its global footprint and product offerings under Shamrock's ownership.

Buyers
Shamrock Capital
Targets
Penta Group
Sellers
Falfurrias Management Partners
Location
District of Columbia, United States
Transaction Type
Buyout

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