Prime Drink Group to Acquire Prime Capital Investments, Owner of Beach Day Every Day
August 25, 2026
Prime Drink Group entered into a binding letter of intent to acquire all issued and outstanding shares of Prime Capital Investments Inc. (PCI), a Québec beverage producer, bottler and seller whose client roster includes the Beach Day Every Day brand. The proposed C$10 million transaction is subject to due diligence, approvals and other conditions, and the parties plan to negotiate a definitive share purchase agreement.
- Buyers
- Prime Drink Group Corp.
- Targets
- Prime Capital Investments Inc. (PCI)
- Sellers
- Champlain Prime Investment L.P., Prime Affichage Inc.
- Industry
- Food & Beverage
- Location
- Quebec, Canada
- Transaction Type
- Buyout
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