Promus Equity Partners Invests in Anything Possible LLC

Waverly Advisors Acquires Select Business Lines from Promus Holdings

December 8, 2025

Financial Services

Waverly Advisors has acquired certain business lines from Chicago-based Promus Holdings, adding approximately $3.1 billion of AUM and expanding Waverly's private equity, real estate, and multi-family office capabilities. The deal closed November 14, 2025; financial and legal terms were not disclosed, and Waverly formed a new subsidiary, Promus Capital Management, to operate the acquired strategies.

Hyve Group Acquires POSSIBLE (Beyond Ordinary Events, Inc.)

July 26, 2024

Media & Entertainment

Hyve Group has acquired POSSIBLE, the marketing tentpole event owned by Beyond Ordinary Events, Inc. The deal brings POSSIBLE into Hyve’s global events portfolio to scale the platform, expand offerings for marketing professionals and accelerate international growth of the conference.

Stewart Capital and Hadley Capital Acquire 4AllPromos with Financing from Spring Capital and Merion

December 7, 2023

E-Commerce

Stewart Capital and Hadley Capital acquired 4AllPromos LLC, a direct marketer of promotional products headquartered in Connecticut. The transaction was financed with subordinated debt and minority equity from Spring Capital Partners IV, L.P., with Merion Investment Partners partnering in the financing.

ZMC and Hauser Private Equity Invest in Wpromote

October 26, 2022

Marketing & Advertising

Affiliates of private equity firm ZMC, with co-investor Hauser Private Equity, have made a strategic investment in digital marketing agency Wpromote to accelerate growth and expand its technology and product offerings. Wpromote, a Shamrock Capital portfolio company based in El Segundo, California, will leverage the partnership to scale its Polaris platform and pursue organic and acquisitive expansion; terms were not disclosed.

Industrial Opportunity Partners Acquires United Poly Systems

June 11, 2019

Manufacturing

Industrial Opportunity Partners (IOP), an Evanston, Illinois-based private equity firm, has acquired United Poly Systems LLC, a manufacturer of made-to-order HDPE pressure and duct/conduit pipe headquartered in Springfield, Missouri. IOP is partnering with the company's founders and management team to expand production capacity and product offerings; terms were not disclosed.

Sycamore Partners Acquires Pure Fishing from Newell Brands

January 7, 2019

Consumer Products

Sycamore Partners completed its acquisition of Pure Fishing from Newell Brands on Jan. 7, 2019. The PE firm said it will support Pure Fishing’s portfolio of global consumer brands and named Harlan Kent as CEO to help accelerate growth following the carve-out from Newell.