Proof of the Pudding Acquires RS3 Strategic Hospitality

The Zero Proof Acquires The New Bar

June 24, 2026

Food & Beverage

The Zero Proof, an adult non-alcoholic beverage platform, announced the acquisition of The New Bar, a West Coast non-alcoholic hospitality and cultural discovery platform. The combination brings The Zero Proof’s national e-commerce/owned brand portfolio and retail distribution together with The New Bar’s relationships across hospitality, live events, and culture.

Proof of the Pudding Acquires Gil's Elegant Catering

October 6, 2025

Restaurants & Hospitality

Proof of the Pudding, an Atlanta-based premium catering and hospitality operator, has expanded into the Dallas market by acquiring Gil's Elegant Catering. The deal brings Gil's off‑premise corporate and social event catering capabilities into Proof of the Pudding's national platform as the company continues geographic expansion following prior investments and acquisitions.

The Compleat Food Group Acquires The Real Yorkshire Pudding Co

March 12, 2025

Food & Beverage

The Compleat Food Group has acquired The Real Yorkshire Pudding Co for an undisclosed sum, adding the Thorne-based chilled prepared foods business to its portfolio. Compleat plans to invest in the Thorne site and grow the brand while integrating the business into its wider chilled-prepared-foods platform; The Real Yorkshire Pudding Co reports c.£33m turnover and employs about 226 people.

Proof of the Pudding Acquires Southern Crust Catering Company

January 2, 2024

Food & Beverage

Proof of the Pudding, an Atlanta-based food service and event catering operator, has acquired Southern Crust Catering Company, a mobile wood-fired pizza catering business founded by Bob Lewis. The acquisition adds Southern Crust's upscale Italian mobile catering capability and vintage pizza truck to Proof of the Pudding's event and venue catering offerings and is intended to expand Proof's menu and service options for weddings, corporate events and private parties across Georgia.

Bruin Capital Takes Majority Interest in Proof of the Pudding

May 15, 2023

Restaurants & Hospitality

Bruin Capital has taken a majority interest in Proof of the Pudding, an Atlanta-headquartered catering, food service and event management company. Proof’s CEO Adam Noyes and the leadership team will continue to run the business with meaningful ownership as Bruin looks to scale premium hospitality and venue food-service capabilities across its sports and entertainment portfolio.

PSG Makes Strategic Growth Investment in Rodeo

July 25, 2022

Cloud & SaaS

Rodeo, an Amsterdam-based cloud-native project management SaaS for creative services, has secured a strategic growth investment from growth equity firm PSG. The capital will fund go-to-market expansion, geographic growth (including support from PSG’s US/European footprint) and a buy-and-build strategy to add complementary products to Rodeo’s suite.