PURE Property Management and HomeRiver Group Merge to Form PURE HomeRiver; PGIM Provides $80M Growth Capital

January 22, 2026

PURE Property Management and HomeRiver Group have merged to form PURE HomeRiver, creating the nation's largest third-party single-family rental (SFR) property manager that will operate more than 40,000 homes across 80+ local offices and 35+ states. The combined company secured $80 million in growth capital with PGIM (Prudential’s asset management business) serving as the primary lender to support continued acquisitions and investments in technology, operations, and service innovation.

Buyers
PGIM
Targets
PURE Property Management, HomeRiver Group
Industry
Real Estate
Location
California, United States
Transaction Type
Growth capital

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