DealerOn Acquires fusionZONE Automotive

fusionZONE Acquires Lead Revenue

September 30, 2021

Marketing & Advertising

fusionZONE, a Lakeland, Florida-based digital marketing provider for automotive and powersports dealerships, has acquired Lead Revenue, a digital marketing agency serving construction, finance, professional, and home services industries. The deal combines Lead Revenue's technical capabilities and digital playbook with fusionZONE's dealer-focused platform; Lead Revenue CEO Brett Sutherlin will remain as CEO of Lead Revenue and serve as Chief Digital Strategist for the combined company, and Brian Hess will join the combined entity's board.

NexPhase Capital Invests in DealerOn

January 7, 2020

Marketing & Advertising

DealerOn, a Rockville, Maryland-based website and digital marketing platform for automotive dealerships, announced a strategic investment and partnership with NexPhase Capital. DealerOn will remain led by founders Ali and Amir Amirrezvani and will use the partnership to scale its technology, expand its development team, and accelerate growth across its 3,500 dealership customers; terms were not disclosed.

Snap-on Acquires Dealer-FX from HGGC

March 8, 2021

Software

Snap-on Incorporated has acquired Dealer-FX, a Toronto-area provider of SaaS customer experience and service automation software for automotive dealers and OEMs, from private equity firm HGGC. The deal brings Dealer-FX's One Platform and dealer-focused product suite into Snap-on's Total Shop Solutions portfolio to expand its software and service capabilities for dealerships and OEM customers.

DealerOn Acquires Sincro Division from Ansira

September 26, 2024

Marketing & Advertising

DealerOn has acquired Sincro, the automotive dealership solutions business, from marketing technology firm Ansira. The deal transfers Sincro's technology and automotive dealer customers to DealerOn to broaden its website, inventory, advertising, retailing and SEO capabilities; financial terms were not disclosed.

Solera Acquires Omnitracs and DealerSocket

May 17, 2021

Automotive

Solera Holdings announced it will acquire Omnitracs, a fleet management platform, and DealerSocket, a SaaS provider to the automotive retail sector, expanding Solera’s vehicle lifecycle management capabilities. The transactions (financial terms not disclosed) are intended to create a unified, end-to-end technology and data platform across fleet, dealership and lifecycle services.

J.D. Power Acquires Trilogy Automotive

December 20, 2019

Cloud & SaaS

J.D. Power has acquired Trilogy Automotive, the automotive software division of Trilogy Enterprises, and will integrate Trilogy's SaaS-based lead management platform into its Autodata Solutions division to expand OEM digital dealer capabilities. Trilogy Automotive's leadership and employees will join J.D. Power to scale the combined offering for OEMs and dealers.