Vector Media Acquires Laurel Outdoor

Pearl Media and Seaport Capital Acquire LURE Outdoor

April 28, 2022

Marketing & Advertising

Pearl Media, in partnership with Seaport Capital, has acquired LURE Outdoor, a New York City–based out-of-home (OOH) advertising company that owns over 120 street-level billboards, barricades and storefront displays across major U.S. cities. The deal expands Pearl Media's street-level OOH inventory and geographic reach in key urban markets including New York City, Brooklyn, Chicago and Los Angeles.

Link Media Outdoor Acquires Thomas Outdoor Advertising Assets

January 27, 2021

Marketing & Advertising

Link Media Outdoor, a wholly owned subsidiary of Boston Omaha Corporation, purchased the outdoor advertising assets of Thomas Outdoor Advertising, Inc., acquiring 368 billboard faces located in Manhattan and central Kansas. The acquired inventory will be managed from Link's Kansas City office and expands Link's existing Kansas footprint; the sellers included Thomas Outdoor Advertising and family owners Bart Thomas, Layton Thomas and Jim Wells.

Trailhead Media Acquires Horton Outdoor Advertising Assets

November 1, 2021

Marketing & Advertising

Trailhead Media, a Mississippi-based out-of-home advertising operator backed by investor Viking Global, purchased Horton Outdoor’s billboard assets, including 146 structures (324 faces) with 47 digital displays concentrated north of Atlanta and in parts of Alabama and Florida. The assets were previously held by Horton Outdoor, a portfolio company of McWhorter Capital Partners; terms were not disclosed and Drachman M&A Co. represented the seller.

Link Media Outdoor Acquires Elevation Outdoor Advertising Assets in Knoxville, TN

November 21, 2022

Marketing & Advertising

Link Media Outdoor, a wholly owned subsidiary of Boston Omaha Corporation, has purchased the outdoor advertising assets of Elevation Outdoor Advertising in Knoxville, Tennessee, adding over 265 billboard faces (including eight digital displays). Elevation founder Martin Daniel will remain in an advisory role and Donna Jarnigan will remain in sales; the acquisition expands Link's footprint in the southeastern U.S. and is the company's largest acquisition of 2022.

Crestline Investors and Seaport Capital Invest in bMedia Group

December 13, 2022

Media & Entertainment

Crestline Investors and existing investor Seaport Capital made a significant ownership investment in bMedia Group, Puerto Rico's leading out-of-home (OOH) media company. The capital injection will support bMedia's continued organic and inorganic growth, including expansion of its digital billboard network.

Vector Capital Acquires Mood Media

January 7, 2021

Marketing & Advertising

Vector Capital completed its acquisition of Mood Media, the global in-store media solutions provider. Vector plans to back Mood Media with long-term capital to invest in the company’s technology platform, delivery capabilities and product innovation while installing Malcolm McRoberts as CEO to lead the next phase of growth.