Specificity Acquires HomeQ Tech Stack in Asset Purchase

December 17, 2024

Specificity (SPTY) completed an asset purchase of HomeQ, acquiring the company's technology stack to expand its home-services marketing capabilities. The deal brings HomeQ's audience-targeting and home-services technology into Specificity's adtech platform, and HomeQ investors — including largest investor Glenn Anderson — expressed support, with Anderson increasing his investment in Specificity.

Buyers
Specificity, Inc.
Targets
HomeQ
Sellers
HomeQ, HomeQ investors
Location
Sweden
Transaction Type
Buyout

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