Specificity Acquires HomeQ Tech Stack in Asset Purchase
December 17, 2024
Specificity (SPTY) completed an asset purchase of HomeQ, acquiring the company's technology stack to expand its home-services marketing capabilities. The deal brings HomeQ's audience-targeting and home-services technology into Specificity's adtech platform, and HomeQ investors — including largest investor Glenn Anderson — expressed support, with Anderson increasing his investment in Specificity.
- Buyers
- Specificity, Inc.
- Targets
- HomeQ
- Sellers
- HomeQ, HomeQ investors
- Industry
- Marketing & Advertising
- Location
- Sweden
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Caretech Acquires Quality Home Health Care (Wyoming)
June 25, 2025
Healthcare Services
Caretech has acquired Quality Home Health Care, a Wyoming-based home care provider, expanding Caretech's footprint into Wyoming while retaining Quality's local caregivers and leadership. The acquisition will integrate Caretech's technology and clinical resources to strengthen home- and skilled-care services across the state.
-
Quext Acquires Homebase
October 17, 2023
Cloud & SaaS
Quext has acquired Homebase, a smart building technology platform for multifamily communities, to combine connectivity, managed WiFi and IoT capabilities into a unified offering for apartment operators. Homebase's CEO Blake Miller joins Quext as Chief Product Officer as the two platforms continue to operate independently while working toward a single user experience.
-
H.I.G. Capital Affiliate Acquires Quisitive Technology Solutions
March 11, 2025
IT Services
An affiliate of H.I.G. Capital has completed the acquisition of Quisitive Technology Solutions Inc., a Dallas-based Microsoft Cloud and AI solutions provider. Quisitive, which has nearly 500 employees and focuses on digital transformation, managed services and AI solutions across the Microsoft ecosystem, will continue to be led by CEO Mike Reinhart as H.I.G. supports the company’s growth and capability expansion.
-
BTX Precision (L Squared) Acquires High Tech Solutions LLC
August 20, 2025
Manufacturing
BTX Precision, a platform backed by L Squared Capital Partners, has acquired High Tech Solutions LLC (HTS), a Kansas City–area precision manufacturer of aerospace components. The add-on expands BTX's program diversity, geographic footprint and capabilities across aerospace and space end markets as BTX reaches its 10th acquisition since inception.
-
Contentstack Acquires Lytics
January 8, 2025
Cloud & SaaS
Contentstack acquired Lytics, a real-time customer data platform, in a deal that closed in December 2024 to add first‑party data activation, audience insights and profile management to Contentstack's composable DXP. The combination aims to enable real‑time personalization at scale for brands and creates a combined business that the company says includes over 500 customers and more than 500 employees.
-
Acuity Brands Acquires QSC, LLC
October 24, 2024
Manufacturing
Acuity Brands, Inc. has acquired QSC, LLC for approximately $1.215 billion, integrating QSC into Acuity's Intelligent Spaces Group to expand its audio, video, and control (AVC) capabilities. QSC's cloud-first Q-SYS platform and audio hardware (annual revenue ~$535M) will significantly boost ISG's scale and product offering, with the transaction financed through cash and a $600M delayed-draw term loan facility.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.