Reader's Digest Association Acquires Reiman Publications

March 20, 2002

Reader's Digest Association agreed to acquire Reiman Publications LLC from Reiman senior management and Madison Dearborn Partners for $760 million in cash. The acquisition adds Reiman's 12 bimonthly lifestyle and cooking magazines, a 16–32 million subscriber/database asset and about $300 million in annual revenue, which Reader's Digest said will expand its marketing channels and reinvigorate its core publishing and books/home-entertainment businesses.

Buyers
Reader's Digest Association Inc.
Targets
Reiman Publications LLC
Sellers
Reiman senior management, Madison Dearborn Partners
Location
Wisconsin, United States
Transaction Type
Buyout

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