Reader's Digest Association Acquires Reiman Publications
March 20, 2002
Reader's Digest Association agreed to acquire Reiman Publications LLC from Reiman senior management and Madison Dearborn Partners for $760 million in cash. The acquisition adds Reiman's 12 bimonthly lifestyle and cooking magazines, a 16–32 million subscriber/database asset and about $300 million in annual revenue, which Reader's Digest said will expand its marketing channels and reinvigorate its core publishing and books/home-entertainment businesses.
- Buyers
- Reader's Digest Association Inc.
- Targets
- Reiman Publications LLC
- Sellers
- Reiman senior management, Madison Dearborn Partners
- Industry
- Media & Entertainment
- Location
- Wisconsin, United States
- Transaction Type
- Buyout
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