Samsonite Group S.A. Acquires BÉIS (Majority Stake) in ~$210M Deal
August 12, 2026
Samsonite Group S.A. entered into a definitive agreement to acquire BÉIS, a digitally native lifestyle and travel brand founded by Shay Mitchell and incubated by Beach House Group. Samsonite will acquire 85% of BÉIS equity for $178.5 million, while BÉIS founder Shay Mitchell rolls over approximately half her equity and retains a 15% stake post-close; Beach House Group sells its full 70% majority stake. The deal was expected to close in Q4 2026, subject to regulatory approvals and customary conditions.
- Buyers
- Samsonite Group S.A.
- Targets
- BÉIS, LLC (BÉIS)
- Sellers
- Beach House Group, Shay Mitchell (rollover/retained 15% post-close; selling remainder of her equity stake not explicitly quantified)
- Industry
- Retail
- Location
- California, United States
- Transaction Type
- Buyout
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