ScanmarQED Acquires MMM Labs
January 22, 2026
ScanmarQED has acquired MMM Labs, a U.S.-based startup that provides multi-engine marketing mix modeling (MMM) capabilities, to integrate its technology into ScanmarQED's PulseQED platform. The deal combines MMM Labs' speed and multi-engine flexibility with PulseQED's enterprise governance and scalability to offer marketers access to multiple open-source and proprietary MMM engines through a single interface.
- Buyers
- ScanmarQED
- Targets
- MMM Labs
- Industry
- Data & Analytics
- Location
- California, United States
- Transaction Type
- Buyout
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