SchoolMint Acquires Bright Minds Marketing

SchoolMint, a PE-backed provider of Strategic Enrollment Management (SEM) software, has acquired Indianapolis-based Bright Minds Marketing to expand its marketing and enrollment consulting capabilities for PreK-12 schools in the U.S. The acquisition integrates Bright Minds' personalized marketing and enrollment services into SchoolMint's SaaS platform to help schools attract, enroll, and retain students and staff.