Secret Sales Acquires V&D and To Be Dressed

July 10, 2025

Secret Sales, a Perwyn-backed international off-price fashion marketplace, has acquired Dutch retail brand V&D (Vroom & Dreesmann) and online fashion platform To Be Dressed as part of its European expansion. The acquisitions will relaunch V&D as a digital-first offering leveraging Secret Sales' technology, inventory access and marketplace scale to deepen its presence in the Benelux market.

Buyers
Secret Sales
Targets
V&D (Vroom & Dreesmann), To Be Dressed
Platforms
Secret Sales
Industry
Retail
Location
Netherlands
Transaction Type
Addon

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