Selkirk Sport Acquires Bread 26 Butter Pickleball Company
December 1, 2025
Selkirk Sport, known for its pickleball paddles and equipment, has acquired competitor Bread 26 Butter Pickleball Company. The companies said the acquisition is intended to broaden Selkirk’s reach to more pickleball players and expand Selkirk’s product and international distribution platform, with Bread 26 Butter maintaining its independent brand presence.
- Buyers
- Selkirk Sport, Bluestone Equity Partners
- Targets
- Bread 26 Butter Pickleball Company
- Sellers
- Sapusek family (existing owners and leadership)
- Industry
- Consumer Products
- Location
- United States
- Transaction Type
- Buyout
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