Sequoia Financial Group Acquires AltruVista

Vanguard to Acquire Altruist

August 26, 2026

Financial Services

Vanguard has entered into a definitive agreement to acquire Altruist, an AI-forward wealth technology and custody platform serving independent financial advisors. The deal will position Altruist to operate as a standalone business under Vanguard ownership while retaining its leadership, brand, and advisor-focused operating model. Terms were not disclosed, and closing is expected later in 2026 subject to regulatory approvals.

Sequoia Financial Group Acquires All Star Financial

August 6, 2026

Wealth Management

Sequoia Financial Group acquired All Star Financial, an independent wealth management firm based in the Minneapolis–St. Paul area. The deal adds approximately $796 million in assets under management and $566 million in retirement plan assets under advisement as of June 30, 2026, and All Star’s 14 employees and founder/CEO Robert Klefsaas will join Sequoia.

Sequoia Financial Group Acquires Sterling Financial Group

December 4, 2025

Financial Services

Sequoia Financial Group, an Akron-based SEC-registered wealth manager with $29.9 billion AUM, has acquired Pasadena-based Sterling Financial Group, a seven-person independent investment advisory firm with $406 million in AUM. The deal expands Sequoia's footprint in California and brings Sterling's advisors and clients into Sequoia's platform; terms were not disclosed.

Sequoia Financial Group Acquires Affinia Financial Group

August 14, 2023

Financial Services

Sequoia Financial Group, an Akron, Ohio–based SEC-registered wealth manager with nearly $16 billion in AUM, has agreed to acquire Affinia Financial Group, a Burlington, Massachusetts wealth manager that specializes in special needs financial planning and manages about $418 million in AUM. The transaction is expected to close in August 2023; financial terms were not disclosed. Sequoia said the acquisition will expand its specialized planning capabilities and give Affinia clients access to broader investment opportunities and Sequoia's platform and resources.

Sequoia Financial Group Acquires Cirrus Wealth Management

July 31, 2023

Financial Services

Sequoia Financial Group, an Akron-based SEC-registered wealth manager with nearly $16 billion in AUM, has agreed to acquire Cleveland-based Cirrus Wealth Management. The transaction, intended to support Cirrus's succession plan and expand Sequoia's advisor platform and client services, is expected to close on July 31, 2023; financial terms were not disclosed.

Valeas Capital Partners Backs Sequoia Financial Group with $200M Minority Investment

October 19, 2022

Financial Services

San Francisco-based Valeas Capital Partners has committed more than $200 million to acquire a minority stake in Akron, Ohio-based Sequoia Financial Group, joining existing minority investor Kudu Investment Management. Sequoia — which will remain majority employee-owned — will use the capital to accelerate organic and inorganic growth, invest in technology and expand client services.