Simplicity Group Acquires Plum Life and Launches Simplicity LifeLink
June 4, 2024
Simplicity Group Holdings has acquired Plum Life Inc. and used the acquisition to launch Simplicity LifeLink, a digital life insurance sales platform that automates quoting through issue for agents and advisors. Plum Life's co-founders have joined Simplicity as partners, and LifeLink will be made available to Simplicity's independent agents, affiliated agencies, and financial institution clients.
- Targets
- Plum Life Inc.
- Industry
- Insurance
- Location
- New Jersey, United States
- Transaction Type
- Buyout
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