Simplicity Group Holdings Acquires Brokers Edge
March 26, 2025
Simplicity Group Holdings, Inc. has acquired Brokers Edge, a Lenexa, Kansas-based wholesaler specializing in traditional fixed annuities, fixed indexed annuities, and life insurance products. The deal brings Brokers Edge founder Rich Hellerich into the Simplicity partnership and expands Simplicity’s life and annuity distribution capabilities for advisors and their clients.
- Targets
- Brokers Edge
- Industry
- Financial Services
- Location
- Kansas, United States
- Transaction Type
- Buyout
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