SplitMetrics Acquires App Radar
November 21, 2023
SplitMetrics has acquired Austrian app-marketing and analytics platform App Radar in a seven-figure, all-cash deal. The acquisition combines SplitMetrics' ad-spend and A/B testing capabilities with App Radar's ASO and automation tools to create an end-to-end, AI-powered app marketing platform while both brands continue to operate separately.
- Buyers
- SplitMetrics
- Targets
- App Radar
- Industry
- Cloud & SaaS
- Location
- Styria, Austria
- Transaction Type
- Buyout
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