Sprecher Brewing Company Acquires Juvee from 100 Thieves

January 18, 2024

Sprecher Brewing Company has acquired energy drink brand Juvee from gaming-lifestyle company 100 Thieves. As part of the deal, Juvee employees will join Sprecher, co-founder Sam Keene will become Sprecher’s chief marketing officer, and Juvee production, bottling and warehousing will move to Sprecher’s Greater Milwaukee headquarters.

Buyers
Sprecher Brewing Company
Targets
Juvee
Sellers
100 Thieves
Industry
Food & Beverage
Location
California, United States
Transaction Type
Buyout

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