True Acquires Majority Stake in Sneak Energy
November 13, 2021
True has acquired a majority stake in Manchester-based D2C energy drink brand Sneak to accelerate international expansion, build out retail distribution channels and scale the business. The deal — True's first investment from its Fund III — will support co-founders Will Peirce and Jonny Teeling as the brand expands beyond its digitally-led foundation.
- Buyers
- True
- Targets
- Sneak
- Industry
- Food & Beverage
- Location
- England, United Kingdom
- Transaction Type
- Buyout
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