Sproutt Acquires The Reder Agency
March 28, 2023
Sproutt announced the launch of its AI-assisted Sproutt SmartLife for Agencies platform and the acquisition of The Reder Agency, a full-service life insurance brokerage focused on traditional and senior markets. The deal brings over 400 producers into Sproutt's distribution network and names The Reder Agency principal Ben Reder as Senior Vice President of Distribution to help scale the company's agent-focused platform.
- Buyers
- Sproutt
- Targets
- The Reder Agency
- Sellers
- Ben Reder
- Industry
- Insurance
- Location
- Connecticut, United States
- Transaction Type
- Buyout
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