Steven Towers Acquires Four Rivers Harley-Davidson in Paducah, Kentucky
August 5, 2026
Steven Towers acquired Four Rivers Harley-Davidson in Paducah, Kentucky from Eddy Soberon and Eric Sternberg. Performance Brokerage Services served as the exclusive sell-side advisor(s), and the dealership will be renamed Towers' Bourbon Barrel Harley-Davidson while remaining at the same location.
- Buyers
- Steven Towers
- Targets
- Four Rivers Harley-Davidson
- Sellers
- Eddy Soberon, Eric Sternberg
- Industry
- Consumer Products
- Location
- Kentucky, United States
- Transaction Type
- Buyout
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