Sutherland Acquires Augment CXM

Augment Acquires Merlin to Bring AI to Wholesale Distribution

April 30, 2026

AI & Machine Learning

Augment, an AI productivity platform for supply chain, announced it acquired Merlin, a stealth AI startup focused on wholesale distribution. Merlin’s capabilities are being integrated into Augie, Augment’s flagship AI teammate, to automate the quote-to-cash lifecycle for enterprise distributors while keeping customer data isolated per enterprise.

JWX Acquires Aug X Labs (Augie Studio)

January 16, 2026

Software

JWX has acquired Aug X Labs, the startup behind Augie Studio, to add LLM-powered content transformation and AI-assisted video production capabilities to its publisher platform. Augie Studio will be incorporated into JWX Studio, and all Aug X Labs employees will join JWX; financial terms were not disclosed.

AVANT Acquires CX Effect to Expand CX and AI Distribution Capabilities

August 6, 2024

IT Services

AVANT, the nation’s Technology Services Distributor, has acquired CX Effect, a specialty technology services distributor focused on customer experience (CX) and artificial intelligence (AI). The deal adds 40+ CX and AI vendor relationships and sales enablement capabilities to AVANT’s Trusted Advisor platform, and brings CX Effect leadership into AVANT to support market development and vendor business development.

Commure Acquires Augmedix for $139M

July 25, 2024

Healthcare Services

Commure, a Mountain View-based healthcare software company, will acquire Augmedix, an AI-enabled clinical documentation and ambient scribing provider, in a transaction valued at $139 million that will take Augmedix private. The combined company aims to integrate ambient AI scribing, revenue-cycle automation, and large-language-model capabilities to reduce clinician documentation burden and accelerate product innovation.

Millenniuxt Inc. Acquires SupportIQ.AI

May 21, 2024

Cloud & SaaS

Millenniuxt Inc. has acquired SupportIQ.AI, an AI-powered omnichannel customer engagement platform. The acquisition will integrate SupportIQ.AI's omnichannel unified messaging and customer engagement capabilities into Millenniuxt's AI-driven platform to expand its product offerings and accelerate customer engagement and automation capabilities for SMB customers.

InMoment Acquires MaritzCX

February 26, 2020

Cloud & SaaS

InMoment and MaritzCX entered into a definitive agreement to combine their customer experience (CX) businesses, creating a larger CX platform and services organization backed by private equity firm Madison Dearborn Partners. The combined company will support over 2,000 brands with a global team of approximately 1,500 employees and consolidate leadership across retail, hospitality, automotive and financial services.