Swabbies Tech, Inc. Acquires Better Family, Inc. (The Beebo)
April 30, 2020
Swabbies Tech, Inc., a Florida-based maker of Swabbies diaper cream applicators, has acquired Better Family, Inc., the Florida company that owns the patents for The Beebo, a one-handed baby bottle holder featured on Shark Tank. The acquisition brings founders Martin and Sarah Hill onto the Swabbies Tech board and aims to cross-brand and expand retail distribution across the U.S. and Canada.
- Buyers
- Swabbies Tech, Inc.
- Targets
- Better Family, Inc.
- Industry
- Consumer Products
- Location
- Florida, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Better Being Co Merges Honey Gardens into ZAND Immunity
July 29, 2025
Consumer Products
Better Being Co is merging the Honey Gardens brand with its ZAND Immunity portfolio to create a unified apitherapy and immunity-focused product line called Honey Gardens by ZAND Bee Therapy. The move consolidates Honey Gardens' bee-based supplements (propolis, royal jelly, syrups) under ZAND’s whole-body wellness platform to expand product offerings and support growth.
-
Crown Crafts Acquires Baby Boom Consumer Products
July 22, 2024
Consumer Products
Crown Crafts, Inc. acquired substantially all of the assets of Baby Boom Consumer Products, Inc., expanding Crown Crafts' presence in the toddler bedding category and adding diaper bags and licensed-product offerings. The transaction was financed via an $8 million term loan and additional borrowings under Crown Crafts' revolving credit facility; Crown Crafts paid $18 million subject to customary working capital adjustments.
-
Infantino Acquires BooginHead
January 9, 2024
Consumer Products
Infantino, a San Diego–based baby and parenting lifestyle brand, has acquired BooginHead, a woman‑owned baby accessory brand founded by Sari Davidson. The acquisition brings BooginHead's pacifier clips, teethers, bibs and other infant accessories into Infantino's product portfolio to extend its offerings and broaden distribution and consumer reach.
-
Bobbie Acquires Nature's One to Add U.S. Infant Formula Manufacturing Capacity
July 12, 2023
Food & Beverage
Bobbie Baby, Inc. has acquired Ohio-based pediatric nutrition company Nature's One, giving Bobbie end-to-end control of infant formula manufacturing and expanding domestic production capacity. The deal accompanies a $70 million Series C (including a $35 million lead from PowerPlant Partners) and positions the combined business as a larger fully integrated infant and toddler nutrition brand with strengthened supply-chain resilience.
-
Eleeo Brands Acquires Dapple Baby from Juggernaut Capital Partners
December 28, 2021
Consumer Products
Juggernaut Capital Partners has sold the Dapple Baby brand to Eleeo Brands. Dapple, a plant-based baby cleaning and personal care product brand (previously part of the Noble Holdings platform), will join Eleeo's family of family-focused health & wellness brands, including Boogie Wipes, to expand its retail and e-commerce presence.
-
Clinical Innovations Acquires SweetUms and BoogieBaby Products from Sandbox Medical
December 9, 2019
Medical Devices
Clinical Innovations, a Salt Lake City-based neonatal and labor & delivery medical device company owned by EQT, has acquired the SweetUms sucrose solution and BoogieBaby single‑use suction product lines from Sandbox Medical, LLC. The acquisition expands Clinical Innovations' NICU product portfolio and leverages its direct sales channels to increase market penetration of the products in the U.S. and globally.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.