TELUS Acquires Blacksmith Applications from Strattam Capital for $275M
November 8, 2021
TELUS Corporation has acquired Blacksmith Applications, a revenue growth management and trade promotion optimization software provider for consumer packaged goods (CPG), from Strattam Capital for $275 million. Strattam had backed Blacksmith since 2016 and partnered with founder Paul Wietecha to expand the product suite prior to the sale; the acquisition expands TELUS’s capabilities in CPG-focused analytics and planning software.
- Buyers
- TELUS Corporation
- Targets
- Blacksmith Applications
- Sellers
- Strattam Capital, Paul Wietecha
- Industry
- Cloud & SaaS
- Location
- New York, United States
- Transaction Type
- Buyout
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