The Carlyle Group Acquires Majority Stake in Beautycounter

April 13, 2021

The Carlyle Group has acquired a majority stake in Beautycounter (Counter Brands, LLC), partnering with existing investor Mousse Partners to accelerate the clean-beauty brand's growth. The investment will support Beautycounter’s omni-channel expansion, increase brand awareness, and bolster its product and advocacy initiatives; the transaction values the company at $1 billion.

Buyers
The Carlyle Group, Mousse Partners
Targets
Beautycounter
Location
California, United States
Transaction Type
Buyout

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