Monogram Capital Partners Acquires Majority Stake in Tru Fragrance & Beauty
April 2, 2024
Monogram Capital Partners, a Los Angeles-based private equity firm, has acquired a majority stake in Tru Fragrance & Beauty, a Willowbrook, Illinois–based beauty brand builder. The investment will be used to accelerate Tru's growth and scale — expanding distribution in the U.S., Canada, the U.K., Europe, launching new brands and licensing relationships, and pursuing complementary acquisitions.
- Buyers
- Monogram Capital Partners
- Targets
- Tru Fragrance & Beauty
- Industry
- Consumer Products
- Location
- Illinois, United States
- Transaction Type
- Buyout
Explore More
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.