Thryv Holdings Acquires Keap (Infusion Software)
October 31, 2024
Thryv Holdings, Inc. has completed its previously announced acquisition of Infusion Software, Inc. (Keap) for $80 million in cash, subject to customary adjustments. The deal expands Thryv’s SMB SaaS suite by adding Keap’s CRM and marketing automation capabilities and AI-powered marketing tools, while extending Thryv’s geographic and partner-channel reach.
- Buyers
- Thryv Holdings, Inc.
- Targets
- Infusion Software, Inc. (Keap)
- Industry
- Cloud & SaaS
- Location
- United States
- Transaction Type
- Buyout
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