TruArc Partners Invests in New Directions Aromatics

February 15, 2022

TruArc Partners, a U.S.-based middle-market private equity firm, has made a strategic investment in New Directions Aromatics, a Toronto-area supplier of natural and organic raw materials to the cosmetics, health & beauty and personal care markets. The partnership will provide capital and operating support to expand capabilities, pursue add-on acquisitions, and accelerate growth; TruArc operating partners Don Sturdivant and John Schweig will join New Directions' board as co-chairmen.

Targets
New Directions Aromatics
Location
Ontario, Canada
Transaction Type
Buyout

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