UNA Sports Group Acquires X Games League New York Summer and Winter Teams

The Sports Group Endeavors Acquires Las Vegas Action Franchise from Grass League

December 1, 2025

Media & Entertainment

The Sports Group Endeavors, together with an ownership group led by SG Ellison, AQ Shipley, Brandon Stein, and Mark King, purchased the new Las Vegas Action franchise from the Grass League for $1 million. The acquisition marks the Grass League's continued U.S. expansion into major sports markets and positions the Las Vegas Action to capitalize on media, sponsorship, and live-event opportunities.

Unrivaled Sports Acquires YTH Sports

April 10, 2024

Media & Entertainment

Unrivaled Sports has acquired YTH Sports, the operator of the Soccer Youth brand and the All‑American Series, bringing soccer programming into Unrivaled’s portfolio of youth sports properties. YTH Sports’ founder Scott Hacker and his team will join Unrivaled Sports as the company integrates the brand and its nationwide event series into Unrivaled’s platform.

MSP Sports Capital Acquires Majority Interest in X Games from ESPN

October 26, 2022

Media & Entertainment

MSP Sports Capital acquired a majority (controlling) interest in the X Games from ESPN Productions, Inc., with ESPN retaining a minority, non-controlling stake and remaining the domestic linear broadcast partner under a multi-year agreement. MSP will assume day-to-day operational control of the X Games, appointing Steven Flisler as CEO, and has enlisted Tony Hawk as a brand steward as it seeks to reinvigorate the action-sports property and expand fan experiences.

Unleashed Brands Acquires Youth Esports Franchise XP League

April 26, 2022

Education

Unleashed Brands, a franchised brand operator focused on kids' enrichment, has acquired youth esports franchise XP League. The deal adds XP League to Unleashed's portfolio of family-focused brands and expands the platform into youth esports programming; financial terms were not disclosed.

Playfly Sports Acquires OUTFRONT Media Sports, Collegiate Star League and World Gaming Network

September 17, 2020

Media & Entertainment

Playfly Sports, a Philadelphia-based sports marketing firm led by Michael Schreiber and backed by investors Access Holdings and Sinclair Broadcast Group, has acquired and rebranded OUTFRONT Media Sports LLC as Playfly Sports Properties and also acquired the Collegiate Star League (CSL) and World Gaming Network (WGN). The moves expand Playfly's multimedia-rights, collegiate and esports capabilities across universities, high school associations and amateur/semi-pro esports networks; terms were not disclosed.

University Games Acquires Maranda Games

March 31, 2020

Consumer Products

San Francisco-based University Games has acquired Maranda Games, the Mequon, Wisconsin maker of outdoor recreation games (including Ladderball) and board games. The deal adds a summer/outdoor games category to University Games' Front Porch Classics division and will expand Maranda products into new international markets such as the UK, Australia and New Zealand.