University of Utah Partners With Otro Capital to Create Crimson Brand Partners
June 12, 2026
The University of Utah finalized an agreement with private equity firm Otro Capital to create a new for-profit entity, Crimson Brand Partners, to control most of the athletic department’s revenue streams. Otro is committing at least $100 million, with the school retaining a majority stake through its foundation while Otro holds a minority interest.
- Buyers
- Otro Capital
- Targets
- Crimson Brand Partners
- Industry
- Media & Entertainment
- Location
- Utah, United States
- Transaction Type
- Growth capital
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