Eternum LLC Acquires Renewal Kit for Travelers

Spectrum Brands Acquires For Life Products (Rejuvenate)

April 21, 2021

Consumer Products

Spectrum Brands Holdings, Inc. agreed to acquire For Life Products, LLC (the Rejuvenate brand) for approximately $300 million, subject to customary adjustments. The purchase gives Spectrum an immediate leadership position in the household cleaning, maintenance and restoration category, enabling supply-chain, manufacturing and revenue synergies; the transaction was expected to close in the first half of 2021.

KKR Acquires Minority Stake in Etraveli Group

July 21, 2025

Cloud & SaaS

KKR's Strategic Investments Group has acquired a significant minority stake in Stockholm-based flight technology firm Etraveli Group from CVC Capital Partners. The investment will provide partnership capital to support Etraveli's continued product and geographic expansion of its Flight Tech Platform, which powers brands such as Gotogate, Mytrip and Tripstack and processes billions in annual flight sales.

Sanofi Acquires Qunol

September 29, 2023

Consumer Products

Sanofi has completed the acquisition of Qunol, a U.S.-based vitamins and supplements brand, to strengthen its Consumer Healthcare (CHC) portfolio in the Vitamin, Mineral and Supplements (VMS) category. The deal adds Qunol's CoQ10 and Turmeric offerings—targeting heart and joint health—to Sanofi's U.S. consumer health lineup and supports expansion into the healthy-aging segment.

Elevation Labs Acquires Boomerang Laboratories

April 1, 2024

Manufacturing

Elevation Labs, a Knox Lane‑backed contract manufacturer of beauty and personal care products, has acquired Boomerang Laboratories, a Spring Park, Minnesota-based formulator and copacker. The deal adds a third production location and additional capacity to Elevation's existing facilities, expanding its formulation, filling and packaging capabilities to better serve brand partners.

Society Brands Acquires Vitality Now

June 4, 2024

Consumer Products

Society Brands, a tech-enabled consumer products platform based in Canton, Ohio, has acquired Vitality Now, a direct-to-consumer health and wellness supplements brand. The deal expands Society Brands' DTC health and personal care portfolio and aims to grow Vitality Now’s international reach and product distribution while keeping the founding team involved.

Bleckmann Acquires The Renewal Workshop

March 16, 2022

Logistics & Distribution

Bleckmann has acquired The Renewal Workshop to expand its circular supply chain capabilities for fashion and lifestyle brands, adding renewal and recommerce services to its returns management offering. The acquisition brings The Renewal Workshop's proprietary renewal system, processes and environmental methodology into Bleckmann's global logistics and returns platform to enable scalable recommerce and reduced environmental impact.