Versant Media Group Acquires Full Swing for $530 Million
July 6, 2026
Versant Media Group entered into a definitive agreement to acquire Full Swing, a sports technology company with patented hardware and integrated software, for approximately $530 million in cash. Full Swing’s interactive sports platform (built for golf and expanded into baseball) will be added to Versant’s Digital Platforms and Ventures portfolio, anchored in Versant’s golf brands.
- Buyers
- Versant Media Group
- Targets
- Full Swing
- Sellers
- Bruin Capital, a group of minority investors
- Industry
- IT Services
- Location
- California, United States
- Transaction Type
- Buyout
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