Vya Acquires Direct Options
September 29, 2020
Cincinnati-based marketing technology and services provider Vya has acquired Direct Options, a customer data management and analytics firm, to expand Vya's marketing resource management capabilities. The acquisition adds marketing data management and analytics to Vya's offering, enabling capability expansion and broader service delivery to utility and other enterprise clients.
- Buyers
- Vya
- Targets
- Direct Options
- Industry
- Marketing & Advertising
- Location
- Ohio, United States
- Transaction Type
- Buyout
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