WebMD Health Corp Acquires Mercury Healthcare
June 29, 2022
WebMD Health Corp has acquired Mercury Healthcare, a Vestar Capital-backed healthcare marketing technology and analytics company. The deal brings Mercury's patient engagement, targeting and analytics capabilities into WebMD's content and audience platform to accelerate personalized patient engagement and marketing solutions for health systems and providers.
- Buyers
- WebMD Health Corp
- Targets
- Mercury Healthcare
- Sellers
- Vestar Capital Partners
- Industry
- Healthcare Services
- Location
- Colorado, United States
- Transaction Type
- Buyout
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