Weisbach-Led Group and Westbridge Capital Acquire Overture Promotions

Overture Promotions (Westbridge-backed) Acquires Brandon

September 3, 2024

Marketing & Advertising

Overture Promotions, backed by Canadian private equity firm Westbridge Capital, has acquired Brandon, a Gothenburg-based provider of brand merchandise. The deal makes Brandon the first non-North American addition to the newly formed Overture Marketing Group and is intended to expand Overture's global footprint and service capabilities.

Overture Promotions (Westbridge) Acquires Eco Promotional Products

February 3, 2025

Marketing & Advertising

Overture Promotions, a portfolio company of Westbridge Capital, has acquired Eco Promotional Products (EPP), an e-commerce merch distributor focused on environmentally and socially responsible promotional products. EPP founder and CEO Michelle Sheldon is stepping down and EPP employees will join Overture as the business is folded into Overture's Overture Marketing Group to expand sustainable product offerings and customer services.

Overture Promotions Acquires Pride Products Distributors

January 9, 2026

Marketing & Advertising

Overture Promotions Inc. announced it will acquire Pride Products Distributors LLC, a Livingston, New Jersey-based provider of apparel, corporate gifts, and custom merchandise. The deal is intended to expand Overture’s North American footprint and deepen its creative and product expertise for branded merchandise and corporate gifting programs.

Westbridge Capital Ltd. Acquires sliBuy Inc.

June 3, 2022

E-Commerce

Westbridge Capital Ltd. has completed the acquisition of sliBuy Inc., a Shorewood, Illinois-based no-reserve online auction marketplace that purchases and resells store-level inventory from major US retailers. Founder Michael Ringelsten will remain as a shareholder and director, and Steve Fitzgerald has been appointed CEO; Westbridge says it will provide financial and operational support to accelerate growth and diversify its portfolio.

ADVA Optical Networking Acquires Overture Networks

January 13, 2016

Telecommunications

ADVA Optical Networking SE acquired Morrisville, North Carolina-based Overture Networks for an initial $35 million (with up to $5 million in conditional earn-out) to strengthen its NFV and Ethernet access capabilities. The deal combines ADVA's optical and access hardware with Overture's Ensemble NFV software and orchestration tools, expands ADVA's footprint in North America and adds roughly 178 employees.

Champlain Capital Acquires iPROMOTEu from Align Capital Partners

January 13, 2023

Marketing & Advertising

Champlain Capital has acquired iPROMOTEu, a Wayland, Massachusetts-based provider of tech-enabled back-office, sourcing and sales/marketing services to independent promotional-products distributors. Brookside Capital Partners provided senior debt and a preferred equity co-investment to support the transaction alongside co-investors Honeywell, RGA, NorthCreek Mezzanine and iPROMOTEu management; Align Capital Partners was the selling sponsor.