Wella Company Acquires Briogeo
April 29, 2022
Wella Company has reached a definitive agreement to acquire Briogeo, a high-growth independent hair care brand known for eco-ethical and natural products. The acquisition expands Wella's prestige haircare portfolio and aims to accelerate Briogeo's global retail footprint, sustainable product offerings, and digital growth.
- Buyers
- Wella Company
- Targets
- Briogeo
- Industry
- Consumer Products
- Location
- New York, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Vireo Growth Acquires Bridgewell Agribusiness
June 9, 2026
Food & Beverage
Vireo Growth Inc. acquired Bridgewell Agribusiness LLC, a provider of organic and non-GMO food and agricultural inputs and supply chain solutions. D.A. Davidson & Co. acted as Bridgewell’s exclusive financial advisor, citing Bridgewell’s sourcing, logistics, and customer relationships as key to accelerating growth under Vireo’s ownership.
-
L'Oréal Completes Acquisition of Aesop
August 30, 2023
Consumer Products
L'Oréal has completed its acquisition of luxury beauty brand Aesop from Natura &Co. The deal brings Aesop into L'Oréal's Luxe Division as the company looks to accelerate the brand's global expansion, particularly in China, while preserving its distinctive identity and values.
-
Brondell Acquires Nebia
January 26, 2023
Consumer Products
Brondell has acquired Nebia to expand its Bathe product category and integrate Nebia’s patented, water‑saving shower technology into Brondell’s home and bathroom offering. The acquisition brings Nebia’s sustainable showerhead designs, patents and team into Brondell’s product portfolio to accelerate development of environmentally focused bath products and accessories.
-
P&G Beauty (Procter & Gamble) Acquires Mielle Organics
January 12, 2023
Consumer Products
P&G Beauty, a division of Procter & Gamble, is acquiring Mielle Organics, the textured hair care brand founded by Monique and Melvin Rodriguez, with the deal pending regulatory approval. Berkshire Partners has sold its stake in Mielle; the brand will operate as an independent subsidiary led by its founders and both P&G and Mielle have committed $10 million each to the Mielle Cares charity to expand community impact.
-
Beauty Industry Group Acquires BELLAMI Hair
May 17, 2022
Consumer Products
Beauty Industry Group (BIG) acquired BELLAMI Hair, the premium DTC and direct-to-stylist hair extensions and haircare brand, in a deal announced May 17, 2022. The acquisition is an add-on to BIG's portfolio (supported by existing investors L Catterton and HGGC) and will keep BELLAMI headquartered in Chatsworth, California with its leadership remaining engaged.
-
Beauty Industry Group Acquires Beauty Works
December 19, 2019
Consumer Products
Beauty Industry Group (BIG), a Salt Lake City-based leader in professionally installed hair extensions and beauty products, has acquired Beauty Works, a UK luxury hair extension brand headquartered in Cheshire. The acquisition gives BIG a strong market position in the United Kingdom and Europe; financial terms were not disclosed and Beauty Works' leadership will remain in place.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.