WHTWRKS Inc. Acquires Authentique Marketing Agency
October 1, 2024
WHTWRKS Inc. has acquired Authentique Marketing Agency to deepen its multicultural marketing and creative capabilities, particularly in campaigns targeting Black and LGBTQ audiences. Roy Broderick Jr., founder of Authentique, will join WHTWRKS as Chief Growth Officer to help integrate culture-driven brand strategy and expand WHTWRKS's presence in Atlanta.
- Buyers
- WHTWRKS Inc.
- Targets
- Authentique Marketing Agency
- Industry
- Marketing & Advertising
- Location
- Georgia, United States
- Transaction Type
- Buyout
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