So Chic Salon Brands (Bob Steele Salon) Acquires W. Daly Salon Brand
April 14, 2021
So Chic Salon Brands, Inc. (formerly Bob Steele Salon, Inc.) has acquired W. Daly, a two-location Aveda-concept salon operating in Newnan and Peachtree City, Georgia. The deal brings the W. Daly locations under the SCSB umbrella (SCSB's fourth acquisition and first multi-location add-on); Wendy Daly is the transitioning owner and SCSB named Jennifer Barber and Sage Daly as brand general managers.
- Buyers
- So Chic Salon Brands, Inc. (formerly Bob Steele Salon, Inc.)
- Targets
- W. Daly
- Sellers
- Wendy Daly
- Platforms
- So Chic Salon Brands, Inc.
- Industry
- Professional Services
- Location
- Georgia, United States
- Transaction Type
- Addon
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