Cadent Acquires AdTheorent

Novacap Acquires Cadent, LLC

August 9, 2023

Media & Entertainment

Novacap has acquired Cadent, LLC, a New York–based provider of converged TV advertising platform solutions, from funds managed by Lee Equity Partners. The transaction will see Novacap partner with Cadent’s management to accelerate growth and expand the company’s converged TV and audience-targeting capabilities across CTV, traditional TV and digital inventory.

MCAP Acquisition Corporation Completes Business Combination with AdTheorent (AdTheorent Goes Public as ADTH)

December 23, 2021

Marketing & Advertising

MCAP Acquisition Corporation, sponsored by Monroe Capital, completed its business combination with AdTheorent, and the combined company began trading on Nasdaq under the ticker ADTH. The transaction included an oversubscribed $121.5 million PIPE anchored by Hana Financial Group, Monroe Capital and Palantir Technologies and provided roughly $100 million of primary proceeds to fund AdTheorent's growth; H.I.G. Growth Partners remains AdTheorent's largest stockholder.

Cadent Acquires VuePlanner

December 10, 2025

Marketing & Advertising

Cadent, a predictive advertising platform and Novacap portfolio company, has acquired VuePlanner, a YouTube-focused media intelligence and optimization platform. The deal brings YouTube creator inventory and VuePlanner’s contextual scoring, predictive targeting, and measurement capabilities into Cadent’s unified Total Video offering as a capability-expanding add-on.

Novartis Acquires Cadent Therapeutics

December 17, 2020

Biotechnology

Novartis has entered an agreement to acquire Cadent Therapeutics, a Cambridge, Massachusetts–based clinical‑stage neuroscience company, adding two clinical‑stage programs for schizophrenia and movement disorders plus the buyout of MIJ821 milestones/royalties. The deal (reported up to $770 million including milestones) strengthens Novartis' neuropsychiatry portfolio and is expected to close in Q1 2021 subject to customary conditions.

Podean Acquires Ad Advance

February 19, 2026

Marketing & Advertising

Marketplace-focused agency Podean has acquired Ad Advance, a Duluth, Minnesota–based retail media agency, from Permanent Equity. The deal—facilitated by Podean's private equity partner Mountaingate Capital—adds Ad Advance’s Streamline technology and retail-media/DSP capabilities to Podean’s global marketplaces platform and was announced as creating a combined business with ~260 staff across 17 countries.

Venatus Acquires AdinPlay BV

March 9, 2023

Media & Entertainment

Venatus, a Livingbridge-backed adtech group, has acquired AdinPlay BV, a Netherlands-based advertising monetisation platform serving casual and social game publishers. The acquisition is an add‑on to Venatus’ platform to broaden its gaming adtech capabilities and international footprint and will see AdinPlay continue to be led by its existing management team.