Cadent Acquires VuePlanner

December 10, 2025

Cadent, a predictive advertising platform and Novacap portfolio company, has acquired VuePlanner, a YouTube-focused media intelligence and optimization platform. The deal brings YouTube creator inventory and VuePlanner’s contextual scoring, predictive targeting, and measurement capabilities into Cadent’s unified Total Video offering as a capability-expanding add-on.

Buyers
Cadent
Targets
VuePlanner
Platforms
Cadent
Location
New York, United States
Transaction Type
Addon

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