Piping Rock Affiliate Acquires Clorox's Better Health VMS Business
September 10, 2024
An affiliate of Piping Rock Health Products, LLC completed the acquisition of The Clorox Company’s Better Health Vitamins, Minerals and Supplements (VMS) business. The divested assets include the Natural Vitality, NeoCell, Rainbow Light and RenewLife brands, related trademarks and licenses, and manufacturing and distribution facilities in Sunrise, Florida; Clorox said the sale is part of portfolio optimization to reduce volatility and improve margins.
- Buyers
- Piping Rock Health Products, LLC (affiliate)
- Targets
- Better Health Vitamins, Minerals and Supplements (VMS) business (includes Natural Vitality, NeoCell, Rainbow Light, RenewLife)
- Sellers
- The Clorox Company
- Industry
- Consumer Products
- Location
- Florida, United States
- Transaction Type
- Divestiture
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